Document Type : Research Note
Authors
Faculty of Management and Economics Sharif University of Technology
Abstract
Keywords
Mirbagheri, S. and Najmi, M. (2020). THE IMPACT OF CONSUMERS' ENGAGEMENT WITH DIGITAL BRANDED CONTENTS ON BRAND EQUITY. Sharif Journal of Industrial Engineering & Management, 35.1(2.2), 139-149. doi: 10.24200/j65.2019.50184.1838
Mirbagheri, S. , and Najmi, M. . "THE IMPACT OF CONSUMERS' ENGAGEMENT WITH DIGITAL BRANDED CONTENTS ON BRAND EQUITY", Sharif Journal of Industrial Engineering & Management, 35.1, 2.2, 2020, 139-149. doi: 10.24200/j65.2019.50184.1838
Mirbagheri, S., Najmi, M. (2020). 'THE IMPACT OF CONSUMERS' ENGAGEMENT WITH DIGITAL BRANDED CONTENTS ON BRAND EQUITY', Sharif Journal of Industrial Engineering & Management, 35.1(2.2), pp. 139-149. doi: 10.24200/j65.2019.50184.1838
S. Mirbagheri and M. Najmi, "THE IMPACT OF CONSUMERS' ENGAGEMENT WITH DIGITAL BRANDED CONTENTS ON BRAND EQUITY," Sharif Journal of Industrial Engineering & Management, 35.1 2.2 (2020): 139-149, doi: 10.24200/j65.2019.50184.1838
Mirbagheri, S., Najmi, M. THE IMPACT OF CONSUMERS' ENGAGEMENT WITH DIGITAL BRANDED CONTENTS ON BRAND EQUITY. Sharif Journal of Industrial Engineering & Management, 2020; 35.1(2.2): 139-149. doi: 10.24200/j65.2019.50184.1838